I´m unsure if this outfit is the same as the one that were recording for the D.P. and Royal Crest labels, if anyone out there knows or has any other info about the group please let us lnow.
By 1970, when this record was released, the music industry was changing. The light-hearted and danceable lovesongs that had helped the Motown label to dominate the charts some five years earlier were now being replaced with either funkier or more rock influnced sounds. Sadly, or gladly depending what your preferences in music are, no-one told The Soul Merchants or Harold Montgomery (who wrote the song). As it is a Choker Campbell production, who was an essential cog in the Motown machinery both as a saxophone player and arranger/producer, it is easy to see what the guys were aiming at. But it was not to be, even if the label owners of the Michigan based Tri-City records believed enough in it to issue it twice. First on the subsidary Moonville U.S.A. and then again the year after on the parent label itself. Enjoy!
"Tender - Loving - Care"